About Christian Schweitzer

You can learn more about me on LinkedIn as well as keep up with my current work and musings. For a potted bio, see below. 

Professional Overview:

As a seasoned professional boasting 25 years of diverse commercial experience, I have honed my expertise in marketing, management, publishing, media, research, and strategic partnerships. My industry knowledge spans various sectors, including:

Travel & Tourism | Retail & Wholesale | B2B News Publishing | Market Research | Small Business | Government

Educational & Professional Milestones:

I earned an MBA from Macquarie Graduate School of Management in 2013.

Led the creation and launch of award-winning company websites, clinching the Sitecore Customer Experience Award (Travel and Tourism category) in 2014.

Recent Achievements:

2019: Played a crucial role in conceptualizing and launching Australia's first sustainability summit for the travel and tourism industry. Our efforts were recognised as we became finalists for "Event of the Year" at the Mumbrella Publish Awards.

2020: Pioneered the development and commercialization of an online training platform, empowering over 3,000 travel agents and resellers from Australia and New Zealand to enhance their skills.

2021: Led multiple commercial ventures, from launching a social enterprise startup to introducing a unique customer engagement marketing tool and establishing a new online brand tracking tool through my consultancy practices.

Current Endeavours (2022-2024):

Serving as the marketing project lead at the NSW Police Force, I've collaborated with renowned agencies like Ogilvy, Universal McCann, Edge, OMD, and Snapcracker. As the Coordinator of the Digital Media Unit, I oversaw the engagement of 3 million social media followers. My innovative approach to marketing was acknowledged with a Unit Citation for pioneering the NSW Police Force's inaugural influencer marketing campaign. I am a co-producer of the official podcast Inside the NSW Police Force: Real Cops, Real Stories.

Mentorship:

Proudly mentoring budding professionals through the Travel Industry Mentoring Experience (TIME).

Industries of interest:

Travel, Tourism, Aviation, Hospitality, Publishing, Advertising & Creative, Public Relations, Government, Public Sector, and Small Business.

Core Competencies:

General Management | Marketing Communications & Strategy | Brand Management | Key Account Management | Business Development
Sponsored Content & Promotions | Advertising Strategy | Market Research | Shared Value Strategies | People & Performance Management | Human Resource Management | News Publishing